*Please feel free to edit your personal information, share ideas (topics), offer resources (speakers, panel particpants), and provide new meeting locations (potential sponsorship opportunities).*

Social Media Club DC Planning Committee

August 20, 2008

12:00 PM

COSI, Old Town Alexandria

Attendees:

1. Larissa Fair - Livingston Communications (@LYF108)
2. Mike Nelson - Livingston Communications
3. Eric Gilbertsen - Brunner Digital
4. Terri Holley - Creative Blog Solutions (@creativeblogs)
5. Ryan Moede - Viget Labs (@rmoede)
6. Jared Goralnick - SetConsulting and AwayFind (@technotheory)
7. Beth Shankle - National Press Club - Library (@NPCLibrary)
8. Will Kuehnle - Staff Magnet and SocialMatchBox
9. Bob Woods - eCREsystems (@bob_sibdu)
10. Lynne Miller - Miller Strategic Marketing and Organic Mania (@organicmania)
11. Brien Giesen - Ogilvy PR / 360 Digital
12. Anthony Beverley - Long & Foster (@anthonybee)
13. Colby Cox - Marketwire
14. Ben Boardman - Marketwire
15. Paul Worsham - 1Piazza (@1p)
16. Mary Jones - Fletcher Prince (@fletcherprince)
17. Shashi Bellamkonda - Network Solutions (@shashib or @netsolcares)
18. Emily Zuelzer - Tin Can Communications and Mobile Diner (@emilyzuelzer)
19. Rick Dassler - Automatic Appointments (@alliancescience)

SUMMARY NOTES:

Meeting Goals and Objectives:

• Brainstorm ideas for new topics
• Brainstorm potential speakers/panel partcipants to fill those topics
• Identify and assign point person responsible for planning one meeting per month
  • Responsibility: Finalize agenda/topic, secure speaker(s) and venue
• Identify potential meeting venue/office space in DC, MD, and VA
  • Request for metro accessible spaces
• Discussed moving SMC-DC meetings to Wednesday nights, less conflict of other events (except possible Web Maven meetings_

UPCOMING SMC-DC MEETINGS

SEPTEMBER - ORGANIZER: LARISSA FAIR

Topic: Non-profits and member organizations and social media - survey results and panel discussion: best practices, talking to members, case study examples

Resources/speaker(s): TBA

Venue: TBA

Date: Wednesday, September 24, 2008

OCTOBER - ORGANIZER: BRIEN GIESEN (Ogilvy)

Topic: Government and Social Media: How agencies are adapting to social media, opportunities for government to get involved, etc.

Resources/speaker(s): TBD

Venue: Ogilvy DC Offices

Date: Wednesday, October 22, 2008 - TENTATIVE

NOVEMBER - ORGANIZER: JARED GORALNICK (Awayfind)

Topic: Mobile and social media, trends abroad and domestically

Resources/speaker(s):

Venue:

Date: Wednesday, November 19, 2008 - TENTATIVE

DECEMBER - ORGANIZER: JUSTIN THORPE (Clearspring)

Topic: Widgets(?)

Resources/speaker(s):

Venue:

Date: Wednesday, December 10 or 17 - TBD

2009 Planning Committee Meeting Date/Time TBD (in December)

OTHER TOPICS OF INTEREST

• How DC is evolving compared to other markets?
• Commercial and residential real estate using social media
• Large enterprises using social media (Dell, Ford) vs. small and mid-size companies and best practices
  • Start-ups are more willing to try, mid-market enterprises are more hesitant - why?
• Entrepreneurs using social media - how small businesses can benefits and case studies
• Global perspectives on social media, comparison to U.S.
  • Prominent blogger from India in U.S. for year, get his perspective (contact from Shashi B.)
  • Multi-cultural differences - what social networks are other countries using (or allowed to use)? How can you reach out overseas?
• Connecting social strategy and web analytics
• How social media impacts search (not just SEO) - Summize and Lijit (Aaron Brazell?)
• How brands can find best customers online and use social media to find people and get messages out – finding your target audiences
• Integrating social media with sales and business development - what's the connection?
• How much social media consultants charging/what price? tructure by vertical and service offering. - ANON. SURVEY MONKEY?

POTENTIAL VENUES

• Google Offices (DC)
  • Contact?
• Ogilvy Offices (DC)
  • Contact: Brien Giesen
• Brunner Digital Offices (DC)
  • Contact: Eric Gilbertsen
• Levick Communications Offices (DC)
  • Contact: Dallas Lawrence
• Viget Labs (Falls Church, VA)
  • Contact: Ryan Moede
• Press Club Library (DC)
  • Contact: Beth Shankle
• Network Solutions (Herndon, VA)
  • Contact: Shashi Bellamkonda